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How do I enter?

To enter you need to read the rules, fill out our form, upload a picture of yourself, and tell us about your First after Forty

  • what you want to do, try, learn, explore, or experience for the first time after 40
  • why this is your dream or passion
  • what sets your story apart.

All this needs to fit into 250 words!


What do I need to know before I choose my Firsts after Forty goal?

Your goal needs to:

  • Be something you can start or even complete within the year after you enter (so if your goal is to enter an Ironman in 2015, it's not the goal for this contest!)
  • Starting a new career or a business is also not the goal of this particular contest: We're looking for a personal goal.
  • Be something you can do with $5,000 or $1,500 – so sailing the world on your million-dollar-yacht is not an appropriate goal for this contest.
  • Be something you really are committed to doing if you win – in order to win you must actually be ready, able and willing to do the first.

What information do I need to enter?

Each entry must consist of:

  • First name
  • Last name
  • Email address
  • Phone number
  • Postal code
  • Gender
  • Age/birthdate
  • Photo of yourself – if entering online your photo The photo must be in .jpg format and must not exceed one (1) MB in size.
  • A written entry detailing: what you would like to do for the first time since you've turned forty, why you want to do it, and what about your story and your dream sets you ahead of the pack. (See above for details on goal-setting.)

Who is eligible to enter?

You must be a Canadian resident and over 40 to enter.


If I enter by mail am I eligible for the online readers' choice awards?

No.  To be entered into the online contest you must enter online.


When is the deadline to enter?

The deadline is 11:59 EST January 20, 2011.


How will the winners be chosen?

Online winners: 100 finalists will be selected by the More.ca editorial team and will be available for voting between February 1, 2011 and February 28, 2011. Visitors to this site will be allowed to vote once per day for their favourite entry between these dates. Limit of one vote per entry per day per e-mail address during the Voting Period. After the contest closing date, February 28, 2011, the Reader’s Choice Prize winner will be based on the following criteria: number of votes received.


Is there anyone I can call or email about my entry?

Unfortunately we cannot enter into correspondence about your entry.



What are my obligations if I win?

You agree to complete your "First after Forty" within 8 months and to schedule with MORE Magazine (or its photographer or writer) in order to be photographed completing the "First after Forty."  

All entrants automatically agree to the use of their photographs, names, images, likeness, biographical information and places of residence, without compensation, in print, radio, online or televised publicity relating to the contest, and in the pages of MORE magazine. We may toot your horn!

Entrants also automatically acknowledge that they will not be paid in any way for the participation in the contest.  (See rules for more details.)



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